What Is a Boilerplate? Definition, Tips, and Examples
People love to overlook the boilerplate in a press release, but little do they know that it’s crucial PR material[1] for showing authority as a company.
Although short in length, boilerplates comprise of many important details that make them both engaging and informative. Not only are you competing for the attention of journalists with a boilerplate, but also competing with other companies for more consumers.
Boilerplate definition
In public relations, a boilerplate (also known as an “about us” statement) is a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.
Although short in length, boilerplates comprise of many important details that make them both engaging and informative. Not only are you competing for the attention of journalists with a boilerplate, but also competing with other companies for more consumers.
In this article, we’re going to cover what a boilerplate really is, tips on how to make one, and best in class examples.
Yes, a boilerplate is a paragraph at the end of a press release as previously mentioned. But it also tells the reader who you are and remains consistent for every press release, unless there are minor changes with company details.
If you think of your boilerplate as just another box to check off, you risk losing the engagement of your reader. When a boilerplate is lackluster, the reader will not be interested in the company, or worse have a bad impression of your company.
In other words, the boilerplate is how to make journalists want to cover your press release. Just like a media kit[2] attracts partnerships from marketers and an EPK[3] attracts music industry professionals.
Where does the boilerplate go?
Understanding the location of a boilerplate within a press release helps you visualize where you’ll place it once completed. When all of the below pieces work together in a clear way, a press release becomes more effective.