Are Press Releases Still Relevant for SEO in 2019?

Don’t get me wrong. I’m not necessarily a Google fanboy but if you don’t want to risk anything, then it’s the right way to go.

Remember: Nofollow can also help your website rank higher.

If you have already published many press releases, then it would be a good idea to check them with the Unnatural Link Detection tool[11] to make sure they’re not suspicious or coming from suspicious domains.

Are Press Releases Still Worth It in 2019?

Unless we will be dominated by some advanced form of artificial intelligence that will watch our every step, publishers will always be in need of news topics. Without pushing yourself out, there’s virtually (almost) no chance of ever gaining any popularity.

Press releases can start a chain reaction not only with backlinks, but also with social media likes shares and comments. So, as long as we will have news, Press Releases will be useful.

Are press releases still relevant for seo in 2019

Are press releases still relevant for seo in 2019

However, why do Press Releases seem to be less popular than they were back in 2009?

Well, the answer is SPAM. As the internet and SEO grew more popular, editors and journalists have been spammed daily. So they started filtering the news stories more and more, making Press Releases a less effective strategy not in terms of SEO, but in terms of how accessible it is.

A second reason could be the penalties themselves.

Press Releases were mostly popular not because they would help with news coverage but because they could provide easy links from distribution websites.

With the SEO community pulling itself away from mass link building, “naturally” (see what I did there?), press releases became less popular. 

However, if you’re focusing on the right things, which are improving your business, website, services or products and issue a press release focused on getting the media’s attention instead of grabbing a backlink, then press releases are more than worth it in 2019+.

If you focus on getting the media’s attention instead of grabbing just another backlink, Press Releases are very useful for the years to come.

The truth is you only need one reporter to pay attention to you. Get covered by just one reporter on one renowned site and the rest will follow. Your chances of getting featured are actually higher if you can target individual reporters. Have great news about graphics cards, find a reporter that’s also a gamer. Have shocking or great news about child care? Find a reporter who’s also a devoted parent.

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