Although there’s a big chance you haven’t used them, I’m sure you’ve heard about the notion of Press Releases. They used to be very popular in the SEO community back in the day. But are press releases still relevant for SEO in 2019? Is it worth spending your time dealing with a press release?
The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. However, many webmasters don’t really understand the concept and often end up doing things that eventually harm their websites.
Yes, you’ve heard me right. Sometimes, Press Releases can negatively affect SEO if they are not done the right way. Keep reading, as later in this article I’ll tell you how you can avoid these mistakes.
- What Are Press Releases?
- How Do Press Releases Help SEO?
- About Press Releases & Penalties
- Are Press Releases Still Worth It in 2019?
- How to Make Press Releases Effective?
What Are Press Releases?
Press Releases are a way of distributing and announcing events to the press. Google defines them as “an official statement issued to newspapers giving information on a particular matter”.
Usually, they come in written format, but they can also be in audio or video format. Once someone has an event and wants it to become more popular, the best way to do it is to get the media’s attention, quickly and effectively.
But how can they do that? Well, the answer are press releases. You write a piece of content that will then be distributed to news publishers that might be interested.
Press Releases follow this line of events:
Event Happens > Press Release is Written > Press Release is Distributed to News Publishers > News Publishers Pick Up the Press Release > News is Published
The thing is, however, that it’s pretty hard to get the media’s attention. It’s even harder for editors, who are constantly bombarded with news topics from all directions. They need to filter and curate them in order to publish only the best, most interesting news.